Overview
Clarity Health PLLC ("Clarity Health," "we," "us," or "our") is a professional limited liability company providing longevity and direct primary care medicine in West Virginia. We are committed to protecting the privacy and security of your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, contact us, or become a patient. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.
Note for Patients: If you are a current or prospective patient, your medical and health information is additionally protected under HIPAA. Please review our HIPAA Notice of Privacy Practices for complete information about how we handle your protected health information.
Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
- Submit a consultation request or contact form
- Sign up for our newsletter or email communications
- Complete a patient intake form or health questionnaire
- Communicate with us via email, phone, or secure messaging
- Enroll in a membership tier
This information may include your name, email address, phone number, mailing address, date of birth, and health-related information you choose to share.
Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Pages visited and time spent on each page
- Referring website or source
- Device type (desktop, mobile, tablet)
Information from Third Parties
We may receive information from third-party services that we use in our operations, including our electronic medical records platform (Atlas MD), appointment scheduling tools, and payment processors. We only collect information from third parties that is necessary to provide our services.
How We Use Your Information
We use the information we collect for the following purposes:
- To provide medical care — to evaluate, diagnose, treat, and manage your health as your physician
- To communicate with you — to respond to inquiries, schedule appointments, and send health-related communications
- To process membership enrollment — to set up, manage, and bill your membership
- To improve our services — to understand how our website and practice are used and to identify areas for improvement
- To comply with legal obligations — to fulfill our obligations under HIPAA, West Virginia law, and other applicable regulations
- To send you updates — with your consent, to send you newsletters, health information, and practice updates
We will not use your personal information for purposes that are materially different from those described in this policy without first obtaining your consent.
Sharing of Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
- With your consent — when you have authorized a specific disclosure
- With service providers — with carefully vetted vendors who assist us in operating our practice and website (e.g., EMR platform, payment processor, scheduling tools), subject to strict confidentiality obligations
- For treatment and care coordination — with other healthcare providers involved in your care, as permitted and required by HIPAA
- As required by law — when disclosure is required by court order, subpoena, or applicable law
- For safety purposes — to prevent serious harm to you or others, where permitted by law
Any third-party service providers we use are required to maintain the confidentiality of your information and are prohibited from using it for any purpose other than providing services to Clarity Health.
HIPAA & Protected Health Information
As a healthcare provider, Clarity Health PLLC is a Covered Entity under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations. Your protected health information (PHI) is subject to rigorous federal and state privacy protections beyond those described in this general Privacy Policy.
Our full HIPAA Notice of Privacy Practices describes in detail how we use and disclose your PHI, your rights as a patient, and our legal obligations. You have the right to receive a copy of this notice at any time.
View our complete HIPAA Notice of Privacy Practices →
Data Security
We implement administrative, technical, and physical safeguards designed to protect your personal and health information from unauthorized access, use, disclosure, alteration, and destruction.
Our security measures include:
- HIPAA-compliant electronic health records and communication platforms
- Encrypted data transmission (SSL/TLS) for all online communications
- Access controls limiting information access to authorized personnel only
- Regular security assessments and staff training
- Business Associate Agreements with all vendors who handle PHI
While we take reasonable steps to protect your information, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have reason to believe your interaction with us is no longer secure, please notify us immediately.
Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors use our site. Cookies are small data files placed on your device.
Types of Cookies We Use
- Essential cookies — necessary for the website to function properly
- Analytics cookies — help us understand how visitors interact with our website (e.g., Google Analytics)
- Preference cookies — remember your preferences to improve your experience
You can control cookie settings through your browser. Disabling certain cookies may affect the functionality of our website. We do not use cookies to collect protected health information or to track you across third-party websites for advertising purposes.
Your Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request correction of inaccurate or incomplete information
- Deletion — request deletion of your personal information, subject to our legal retention obligations
- Opt-out — opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly
- Portability — request that your information be provided in a portable format
Patients also have specific rights under HIPAA regarding their protected health information, including the right to access, amend, and request an accounting of disclosures of their PHI. Please refer to our HIPAA Notice for complete details.
To exercise any of these rights, please contact us using the information in the Contact section below.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly.
If you believe we may have collected information from a child under 18, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify patients directly.
Your continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Dr. Ronald C. Best, Jr., Privacy Officer
Clarity Health PLLC
Shepherdstown, West Virginia 25443
Email: privacy@clarityhealth.com
Phone: [Practice Phone Number]
For patient requests regarding protected health information, please also refer to our HIPAA Notice of Privacy Practices.